Display & Retargeting Campaigns in Denver, CO

At HMS Denver, we build display and retargeting campaigns designed to keep your brand visible, relevant, and top of mind throughout the buying journey. As a Denver-based paid media agency, we help Colorado businesses reconnect with potential customers who have already shown interest and guide them toward conversion.

Display and retargeting are not about chasing users with ads. They are about reinforcing trust, answering objections, and supporting decisions across longer sales cycles.

Short Lead Form

Why Display & Retargeting Matter for Business Growth

Most users don’t convert on their first visit. Display and retargeting campaigns allow your brand to stay present while prospects compare options, evaluate offers, and move closer to a decision.

For many Denver and Colorado businesses, these campaigns help:

Increase conversion rates across all paid channels
Reduce cost per lead and cost per acquisition
Stay visible in competitive local markets
Support longer and more complex buying cycles
Reinforce brand credibility and recognition

When implemented strategically, retargeting often delivers some of the highest ROI within a paid media mix.

Our Approach to Display & Retargeting Campaigns

We don’t run generic banner ads. We design display and retargeting strategies with clear intent and structure.

Our approach includes:

Audience segmentation based on user behavior and funnel stage
Creative aligned with user intent and message relevance
Frequency control to avoid ad fatigue
Cross-platform retargeting across Google, Meta, and YouTube
Budget optimization based on conversion impact

Every campaign is built to support business outcomes, not just visibility.

Types of Display & Retargeting Campaigns We Manage

Different user behaviors require different retargeting strategies. We design campaigns based on how prospects interact with your brand.

Bilingual Retargeting Strategies (EN/ES)

Many businesses lose conversions by retargeting users with the wrong language or messaging.

We build bilingual display and retargeting campaigns that:

Segment English and Spanish-speaking audiences
Match creative and messaging to user language preferences
Improve engagement and conversion rates
Reduce wasted impressions and spend

This approach allows your brand to remain relevant to diverse audiences across Colorado.

What Makes Our Display & Retargeting Campaigns Different

Intent-Based Audience Segmentation

We retarget users based on actions that signal real interest, not just page views.

Creative Designed to Support Decisions

Our ads reinforce value propositions, trust signals, and next steps rather than pushing generic offers.

Full-Funnel Integration

Display and retargeting campaigns are aligned with Google Ads, Meta Ads, and YouTube Ads to create consistent messaging across channels.

Clear Performance Reporting

We track performance through GA4 and Looker Studio, showing how retargeting contributes to conversions, revenue, and overall paid media efficiency.

Is Display & Retargeting Right for Your Business?

Display and retargeting campaigns are often a strong fit if:

Your sales cycle requires multiple touchpoints
You’re investing in Google Ads or Meta Ads
You want to improve conversion rates without increasing spend
Your audience needs time to compare and decide
You want to stay top of mind in competitive markets

If retargeting isn’t appropriate for your goals, we’ll recommend alternative strategies.

Request a Retargeting Audit

How Display & Retargeting Fit Into a Paid Media Strategy

Display and retargeting campaigns amplify the performance of other paid media channels, including:

Google Ads for high-intent search traffic
Meta Ads for awareness and demand generation
YouTube Ads for education and trust-building

Explore our full Paid Media strategy here.

Ready to Improve Your Display & Retargeting Performance in Denver?

If you want to convert more of your existing traffic and maximize the value of your ad spend, our team can help you build a smarter, more effective retargeting strategy.